THINK #32 EMOTION & DESIGN:
Can design exist without emotion?
“Is a good design like a good lover?” This is the question Ayca Cakmakli posed as her thesis investigation. Creating emotional connections to designs should be a priority social status attractiveness, trustworthiness, intelligence, empathy, excitement, and ambition. If some of these ideas seem familiar, you’re right: “what you look for in a partner is also what you want in a product,” argues Ayça Cakmakli.